AI and real actionability

In the truest sense of the word, actionability requires that analytics are paired with clear advice or tips about what to do next. Editors should know what optimisation or which story has the highest priority, and what the benefits will be if precious time is devoted to it. The data itself should talk. Analytics, powered by AI, can do that. They’ll become a personalised data analyst in a box, a car navigation system that shows you where to go left and right.